NEW YORK (AP) — Budweiser is bringing back some familiar characters this year in its Super Bowl ad.
Some advertisers are releasing ads ahead of Super Bowl 58 in the hope of capitalizing on the buzz that builds as the game approaches.
Bud Light also angered supporters of transgender rights who felt it abandoned Mulvaney.
“The first Super Bowl spots to be released embrace light humor," said Northwestern University marketing professor Tim Calkins.
"This isn’t a surprise; safety is key when advertising on the Super Bowl so most advertisers will stay far away from controversial topics.”As always, commercials are stuffed — even overstuffed — with celebrities.
Persons:
Bud Light, influencer Dylan Mulvaney, “, ”, Ray Taylor, they’ve, hasn't, Lionel Messi, Kate McKinnon, Pete Davidson, Tim Calkins, Vince Vaughan, Tom Brady, Brady miffed, Wayne Gretzky
Organizations:
Budweiser, Super, advertising's, CBS, Paramount, Nickelodeon, Anheuser, Busch, Villanova School of Business, ” Anheuser, Bud, Kawasaki, Northwestern University
Locations:
Labrador, America